Quick SEO Improvements for Better Rankings & Local Visibility

You’ll get the most value by focusing on low-effort, high-impact SEO fixes your designer can implement without a full rebuild. Here are the ones worth asking for—these punch above their weight for small businesses:

1. Page Titles & Meta Descriptions (Quick Wins)

Ask them to:

• Write unique title tags for every page (include your main keyword + location)
• Add compelling meta descriptions to improve click-through rates

👉 Example:

“Plumbing Services in Minneapolis | Fast, Affordable Repairs”

2. Proper Heading Structure (H1–H3)

Designers often style text visually but skip structure.

Ask for:

• One H1 per page (clear keyword focus)
• Logical H2/H3 subheadings

This helps Google understand your content instantly.

3. Mobile Speed Optimization

Huge ranking + conversion factor.

Ask them to:

• Compress images (WebP format ideally)
• Lazy-load images
• Remove unnecessary scripts/plugins

If your site feels even slightly slow on mobile, fix this.

4. Image SEO (Often Ignored)

Every image should have:

• Descriptive file names (roof-repair-minneapolis.jpg)
• Alt text with keywords (but natural)

This is easy traffic most small businesses miss.

5. Internal Linking

Ask them to:

• Link related pages together (services ↔ locations ↔ blog posts)
• Use keyword-rich anchor text

Example:

“Learn more about our emergency plumbing services in Blaine”

6. Local SEO Basics (Critical for small biz)

Have them implement:

• Your Name, Address, Phone (NAP) consistently in footer
• A Google Map embed on contact page
• Location keywords across pages

Bonus: Create separate pages for each service area if relevant.

7. Schema Markup (Big leverage, low effort)

Ask for:

• LocalBusiness schema
• Service schema if applicable

This helps you show up better in search results (stars, info, etc.).

8. Clean URL Structure

Make sure URLs are:

• Short
• Keyword-based
• No weird parameters

Example:

/services/roof-repair-minneapolis ✅

Not: /page?id=123 ❌

9. Fix Indexing Issues

Ask them to check:

• Pages aren’t accidentally set to noindex
• XML sitemap is submitted
• Robots.txt isn’t blocking important pages

This is surprisingly common.

10. Basic Conversion + SEO Combo

Not pure SEO—but boosts ROI from traffic:

• Clear call-to-action buttons
• Click-to-call on mobile
• Fast-loading contact forms

More conversions = SEO traffic actually matters.

11. Add a Simple Blog or Resource Section

Even 1–2 posts/month helps.

Ask them to:

• Set up a clean blog layout
• Optimize post template (titles, schema, internal links)

12. SSL + Security (Trust Signal)

Make sure:

• Site is HTTPS
• No “Not Secure” warnings

How to Ask Your Designer (Simple Script)

You can literally send this:

Message

Hey — I want to improve our SEO without a full redesign. Can you help implement:

• Unique page titles + meta descriptions

• Proper H1/H2 structure

• Image optimization (compression + alt tags)

• Faster mobile load speed

• Internal linking between pages

• Local SEO elements (NAP, map, location keywords)

• Schema markup (LocalBusiness)

• Clean URLs

• Check indexing/sitemap setup

At The Website Guy, we’re always open to collaborating with your SEO team or working within your existing website SEO plan to get results. In many cases, especially with off-page SEO efforts like backlinks and local listings, a full rebuild or redesign simply isn’t necessary. Instead, we focus on making the right targeted updates to support your strategy—ensuring your site is technically sound, easy to optimize, and ready to convert the traffic your SEO is generating. Our approach is practical: improve what matters, avoid unnecessary overhauls, and help you get the most out of the website you already have.

Looking for quick wins that move rankings — not a full overhaul? Give us a call.

The Website Guy — Design. Build. Grow.

https://www.thewebsiteguy.biz

(651) 398-2379

This post written in part by AI, and verified by Rob Shurtleff, The Website Guy.