How blog post syndication for SEO can boost your rankings, widen your reach, and amp up authority
It involves brainstorming, researching, outlining, drafting, revising, editing, optimizing, and then finally publishing.
The Trick is to post a summary of the article and then link back to the original post to avoid duplicate content issues.
Introduction: A Smart Way to Expand Your Reach
If you've spent time crafting quality blog content but aren't seeing the traction you expected, you're not alone. The internet is saturated with content. Standing out requires more than good writing—it requires smart distribution. That’s where blog post syndication for SEO comes into play. Done properly, syndication can help your blog reach broader audiences, improve your search engine rankings, and generate more organic traffic without rewriting your content.
This isn’t just theory. Local businesses and digital marketers alike—including The Website Guy in Lino Lakes, MN—have used syndication as a secret weapon for SEO success.
What Exactly Is Blog Post Syndication?
Syndication involves republishing your blog content on other websites—either in full, as a snippet, or in a rephrased format—while crediting the original source. When done with SEO in mind, you include a link back to the original post or use a canonical tag, which tells search engines where the "master" copy resides.
Think of it like guest appearances for your content—placing it in new locations where it can be discovered by new audiences. This allows your content to live beyond the walls of your own website.
Why Is Blog Post Syndication Good for SEO?
The power of blog post syndication lies in reach, authority, and backlinks:
- Reach: Your content gets discovered by audiences you might not access otherwise.
- Authority: Google favors websites that are cited and linked to from authoritative sources.
- Backlinks: When syndicated properly, each version of your post links back to the original, creating valuable inbound links that enhance your site's SEO.
The Website Guy in Lino Lakes emphasizes that these backlinks aren't just SEO gold—they're signals of trust and credibility, especially for businesses competing locally.
How Blog Post Syndication Works Step-by-Step
Here's a simple process you can follow:
- Publish your original content on your site and wait for Google to index it (a few days usually).
- Select platforms where your audience is active—Medium, LinkedIn, Reddit, Quora, or industry-specific blogs.
- Republish the content, adjusting headlines or intros to match the new audience.
- Include a canonical tag pointing to your original post (or at least a direct backlink).
- Promote both the original and syndicated versions via social media and email.
Tools like WordPress plugins, Zapier, and IFTTT can automate parts of this process, especially for recurring content.
The Website Guy’s Take on Effective Syndication
As a trusted local expert in web design and SEO, The Website Guy in Lino Lakes has helped dozens of Minnesota-based businesses boost their Google rankings through blog post syndication. His method prioritizes quality over quantity.
He advises:
- Syndicate only your top-performing or most valuable content.
- Update the content slightly when republishing—this keeps it fresh and avoids potential duplicate flags.
- Use syndication as part of a larger content strategy that includes internal linking, keyword research, and regular blog updates.
Where to Syndicate Your Content
Some great platforms to consider include:
- Medium: High domain authority, great for full-article reposts.
- LinkedIn Articles: Ideal for B2B, thought leadership content.
- Quora Spaces or Reddit Threads: Short-form answers with links to your post can work wonders.
- Business 2 Community or GrowthHackers: Marketing and business-focused sites with big reach.
- Local business blogs or directories: Great for boosting local SEO.
Canonical Tags vs. Backlinks: What’s Better?
When syndicating, it's best to use canonical tags to avoid SEO confusion. These tell search engines that the original article is the definitive source. If you can’t use canonical tags, make sure your syndicated article links back to the original, ideally in the first paragraph.
Without proper linking, you risk confusing search engines, which may split ranking credit between versions—or worse, favor the syndicated one over your original.
Syndication vs Guest Blogging
Don’t confuse syndication with guest posting. Guest posts are original articles you write for another site. Syndication is when you repurpose content already published on your site. Both offer SEO benefits, but syndication is faster and less resource-intensive.
Mistakes to Avoid in Blog Post Syndication
- Syndicating too soon after publishing: Give Google time to index your content.
- Choosing low-quality sites: Avoid link farms or spammy platforms.
- Not linking back: Always link to your original article.
- Skipping analytics: Track referral traffic and conversions to measure success.
Measuring Syndication ROI
Use Google Analytics and Search Console to track:
- Referral traffic from syndicated platforms.
- Backlink quality and quantity.
- Changes in keyword rankings.
- Engagement metrics like time-on-page and bounce rate.
Does Blog Syndication Help Local SEO?
Absolutely. Syndicating your content on Minnesota business blogs, Lino Lakes local directories, or community sites not only spreads your content further but also builds geo-targeted backlinks. That’s a key ranking factor for local SEO.
For example, a blog post about “Top Web Design Tips for Minnesota Startups” syndicated on a Twin Cities business blog can improve your visibility among nearby prospects.
FAQs
Is blog post syndication the same as duplicate content? No, not if done properly. Use canonical tags or include a clear backlink to the original article to avoid SEO penalties.
Can I syndicate all my blog posts? You can, but it's best to choose posts that are evergreen, high-performing, or strategically valuable.
How often should I syndicate? Start with one to two posts per month, track results, and scale accordingly.
Do I need permission to syndicate on other platforms? Some platforms allow self-syndication. Others require permission or guest contributor access.
Can I monetize syndicated content? Yes—by adding CTAs, links to lead magnets, or even affiliate offers in your republished posts.
What tools help automate blog post syndication? Try WordPress plugins like Jetpack, tools like Buffer, or automation platforms like IFTTT and Zapier.
Conclusion: Start Syndicating, Start Scaling
In the noisy world of online content, blog post syndication stands out as a smart, scalable SEO tactic. It allows your best content to perform double-duty—reaching wider audiences and building authority for your brand. With proper technical setup and thoughtful platform selection, you can amplify your voice without duplicating effort.
If you’re a business in Lino Lakes or anywhere in the Twin Cities area, The Website Guy can help you launch an effective syndication strategy tailored to your goals. Don’t let great content go unseen—syndicate it and watch your SEO grow.
This post written by AI, and verified by Rob Shurtleff, The Website Guy.
PS: Where to syndicate a blog page rss feed for blog.xml files.
📣 1. Submit to RSS Directories & Aggregators
Popular free directories that index blog RSS feeds include:
Alltop – General news/blog aggregator that attracts many readers.
Bloglines, NewsGator, Feedreader – Classic RSS directories (though less active now)
WizardRSS – Categorized feeds for news, tech, lifestyle, sports (wizardrss.com)
Techasoft’s list of 150+ RSS submission sites – Includes niche directories, great for SEO backlinks
Also have a look at Directorist for a list of FREE rss feed submission sites like Feedburner.
➡️ Submission is easy: visit the directory, paste your blog.xml URL, and let them pull updates.