To be seen or not seen. That is the question.
Here’s the Truth. Let’s cut the fluff. As someone who builds websites for a living right here in Lino Lakes, I get this question all the time from small business owners:
“Do I really need a website?” The answer? It depends. So let’s break it down — the top reasons to have a website, and the legit reasons you might not need one (yet).
Here’s the Truth — From The Website Guy in Lino Lakes, MN
Let’s be real: not every business needs a website on day one. I know that’s a weird thing for a website guy to say — but I’m not here to sell you something you don’t need. I’m here to tell you the truth. A website can be a game-changer for small businesses. It can also be a waste of money if you’re not ready. So let’s lay it all out — why you might need a site, and why you might not.
✅ Top Reasons to Have a Website
1. People Google Before They Buy
Today, your customers are trained to search first. They Google before they call, drive, or spend money. If they can’t find you online, they’ll find someone else. You could be the best electrician, dog trainer, or pressure washer in Lino Lakes — but if no one can find you when they search “____ near me,” you're missing out on easy business.
2. A Website Builds Instant Credibility
Even if you’re fully booked through referrals, your website still matters. It’s often the first impression people get. Think about it: Would you hire a service with no website, no info, and a Gmail address — when their competitor has a clean, modern site with reviews, services, and photos of their work? Exactly.
A well-made site says:
“We’re not a fly-by-night business. We’re professionals. You can trust us.”
3. You Own the Platform
Social media platforms change their rules every week. One algorithm shift and suddenly your posts are reaching five people instead of 500. With a website, you’re not playing on borrowed land. You own the content, the branding, and the customer experience. It’s your digital storefront, not just a post in someone’s feed.
4. It Works While You Sleep
A good website doesn’t just sit there — it works. It can:
- Take appointments
- Answer FAQs
- Collect leads
- Showcase your work
- Sell products
All 24/7. No overtime pay.
5. It Helps You Show Up in Local Searches
When someone types “lawn care in Lino Lakes” or “massage therapist near me,” Google uses your website (plus your Google Business profile) to decide whether to show you or not. If you don’t have a site, you’re handing that traffic — and those dollars — to the next business who does.
❌ Reasons You Might Not Need a Website (Yet)
1. You’re Just Getting Started and Testing the Waters
If you just started your side hustle last week and you're not sure where it’s going, it might be too early to invest in a full-blown website. Focus on proving your offer first. Use social media, Craigslist, or word of mouth to get traction. Once you know it’s real — then it’s worth building the online foundation. Get the website built on a modest budget now so it's ready to hit the ground running when you're ready to scale.
2. You’re Booked Out and Don’t Want to Grow
Some folks are perfectly content staying small. If you’re already booked out three months in advance and aren’t trying to scale, you might not need more leads. But still — consider having something online. A simple one-page site can help protect your reputation and keep your name visible. Just don’t spend big if you don’t need big results. Bottom line - You build a website before you need it — not after.
3. You Can’t or Won’t Keep It Updated
Old, broken websites are worse than no website. If yours still says “Serving the Lino Lakes area since 2013!” and has a phone number that doesn’t work — that’s a red flag to customers. If you’re not ready to maintain a site, don’t build one. Or at least stick to something simple and low-maintenance. Most website builders, like me, can help keep the website up to date.
4. You’re Thriving on Social Media — For Now
If you’re killing it on Instagram or TikTok, that’s awesome. Some businesses run entirely through social and do just fine. Just remember: you don’t own that platform. If it goes down, gets banned, or changes how you reach your audience — you’re out of luck. A website gives you backup and stability. Be seen off social media as well as on. Be seen outside of social media. Social media should be used to drive traffic back to your website to rank and be seen organically.
What a Simple Website Can Do for You
You don’t need a fancy $10,000 site. Most small businesses just need:
- A homepage that tells people who you are and what you do
- An About page to showcase your expertise and passion
- A services or products page
- Testimonials or reviews or samples of your work
- A contact form or booking system
Of course the website should be mobile friendly, fast, and have a clear message.
That’s it. Clean. Clear. Professional.
And yes — I build those right here in Lino Lakes for local businesses who don’t want to mess with the tech side.
Final Take — From a Website Guy Who’s Seen It All
Bottom line: A website is like a power tool. In the right hands, it makes everything easier. But if you’re not ready to use it — or you don’t need it yet — don’t waste your time. Build when it makes sense. And when it does make sense, build it right.
If you want an honest opinion about your specific business — shoot me a message. I’ll tell you the truth, even if it means telling you “wait six months.”
I’m The Website Guy. And I’d rather help you win than sell you something you don’t need.
This post written in part by AI, and verified by Rob Shurtleff, The Website Guy.