10 Proven Strategies to Promote a Business on LinkedIn
Promoting a business on LinkedIn isn’t just about showing up
it’s about showing up strategically. LinkedIn is a powerhouse platform where business meets branding. With over 1 billion users globally, it offers a unique blend of professionalism and social reach. Whether you’re in B2B or B2C, LinkedIn is the perfect place to amplify your presence, grow your network, and convert leads into loyal customers.
Why LinkedIn is a Goldmine for Business
Unlike platforms like Instagram or Facebook where the content is often casual, LinkedIn users are in "business mode." This mindset shift means your content gets seen by professionals who are actively looking for solutions, partnerships, or new services. In other words, LinkedIn is where decisions are made. From small businesses to Fortune 500s, every brand can benefit.
How to Set Up a LinkedIn Business Page
To start promoting your business, you need a LinkedIn Business Page. Think of it as your digital storefront. Include your logo, a custom banner, company overview, specialties, and website link. Make your page more searchable by inserting industry-specific keywords naturally into your company description. This step not only helps visitors but also optimizes your page for LinkedIn and Google search.
Crafting a Compelling Company Description
You’ve only got a few seconds to grab attention. Use those wisely. Your company description should highlight your mission, value proposition, and what makes you unique. Instead of jargon, use conversational language that speaks directly to your audience’s pain points. Include relevant keywords, but keep it readable and engaging.
The Role of a Branded Cover Image
A picture is worth a thousand connections — at least on LinkedIn. A visually appealing, branded banner reinforces your message. Whether it’s a product showcase or a tagline that resonates, make sure it reflects your business's tone and purpose.
Finding and Connecting with Your Ideal Clients
Use LinkedIn’s search filters to identify potential leads based on industry, title, location, and more. Then, send personalized connection requests. Avoid templated messages. Instead, mention mutual interests, shared groups, or relevant content they’ve posted.
What to Post on LinkedIn for Maximum Engagement
Content is king — and consistency is queen. Share:
- Behind-the-scenes business moments
- Client success stories
- Thought leadership pieces
- Quick tips or industry trends
- Polls, questions, and infographics
The key? Be valuable, not salesy. Share tips before you share offers.
Creating LinkedIn-Optimized Videos
Video outperforms most content types on LinkedIn. Keep it short (under 2 minutes), add captions, and get straight to the value. A simple “how-to” or explainer video builds authority and humanizes your brand.
Boosting Visibility with LinkedIn Newsletters
Newsletters let you nurture your audience on autopilot. Share weekly or bi-weekly updates, helpful resources, or curated articles. Over time, your subscribers will start viewing you as a reliable source of insights.
How to Use LinkedIn Events
Hosting a free webinar? Launching a new product? Promote it using LinkedIn Events. You can invite your network, and it integrates perfectly with content and newsletters.
Running Ads with Precision
LinkedIn Ads are pricey — but laser-targeted. With detailed filters like job title, seniority, and industry, you can put your offer in front of exactly the right people. Start with sponsored posts, then scale to message ads or dynamic content.
Encouraging Team Advocacy
Employees can 10x your reach. Ask your team to share company content and post insights related to their roles. Their networks trust them — so they’ll trust your business by association.
Understanding LinkedIn Analytics
Once you’re posting consistently, dive into analytics. Review:
- Impressions
- Click-through rates
- Engagement
- Follower demographics
Use this data to fine-tune your content calendar and posting schedule.
FAQs
What is the best time to post on LinkedIn? Weekdays between 8 AM and 11 AM tend to see higher engagement, especially Tuesday through Thursday.
How do I get more engagement on LinkedIn? Post consistently, use visuals, ask questions, and engage with comments on your posts. Interact with others too!
Should I use hashtags on LinkedIn? Yes — 3 to 5 per post is ideal. Use a mix of niche-specific and trending hashtags.
Can LinkedIn work for B2C businesses? Absolutely. While it’s traditionally B2B, B2C brands can leverage it for thought leadership, recruiting, and brand trust.
Is it better to post from a personal profile or company page? Personal profiles often get more reach, but company pages provide credibility and advertising options. Use both in tandem.
How can I build a personal brand on LinkedIn? Post thought leadership content, comment meaningfully on others’ posts, and optimize your profile headline and banner.
Conclusion
Learning how to promote a business on LinkedIn takes time, strategy, and a bit of creativity. But once you crack the code, the ROI is undeniable. From building relationships to sharing stories, LinkedIn is your professional stage. Make every post, connection, and conversation count.
This post written by AI, and verified by Rob Shurtleff, The Website Guy.