...to Social Media
Post at the right time
Timing your social media posts at the optimum time will enhance its visibility to the greatest market.
There are many social media sites available to “build relationships” with. Each is uniquely geared toward its own specific target market demographic and as such, has a very specific purpose when it comes to marketing and developing customer relationships.
Do you treat each social media network as an individual relationship or do you post to all at once?
Often marketers will connect each social network to each other via Twitter, Hootsuite, or a WordPress.com blog. Even though it is possible to send a post to multiple networks simultaneously, each social network must be nurtured and grown individually.
Updated April 2025 per ChatGPT
🔵 Facebook
Best Days: Tuesday–Thursday
Best Times: 9 AM–1 PM for most engagement
Avoid late evenings and weekends unless targeting specific audiences
📸 Instagram
Best Days: Tuesday and Wednesday
Best Times: 9 AM–11 AM and 1 PM–2 PM
Reels and stories tend to do better in the evening (6–8 PM)
🟦 LinkedIn
Best Days: Tuesday–Thursday
Best Times: 8 AM–10 AM (before work), 12 PM (lunch hour)
Avoid weekends
🐦 X (formerly Twitter)
Best Days: Monday–Wednesday
Best Times: 9 AM–11 AM
1 PM–3 PM for B2B accounts
📌 Pinterest
Best Days: Saturday and Sunday
Best Times: 8 PM–11 PM (evening browsing)
Early morning (6–8 AM) also performs well
📹 TikTok
Best Days: Tuesday, Thursday, Friday
Best Times: 6 AM–10 AM and 7 PM–11 PM
Test different times—trending audio and hashtags can shift performance
📽️ YouTube
Best Days: Thursday–Sunday
Best Times: 12 PM–3 PM (people search during lunch)
Upload early so it’s indexed before peak hours
If a single post blast is made, some traffic may be lost depending on the social network and when the post was made. Based on when traffic peaks and when it fades, a common target time to make a post to all 4 social networks simultaneously could arguably be Wednesdays at about 9am. Of course you can also set up an experiment whereby you can post on a different day / at a different time each week to see which post gets the most visibility based on your specific target market. On a side note, the same can be true for any classified ads placed online.
The idea is to use social media not to make a hard sell as this will only push potential customers away. Rather, use these powerful tools to showcase your expertise and sell your relevant unique value in a way that does not come across as otherwise pushy. Simply put, if you were a potential customer, what would you want to see on your personal social media feed and how would you want to be treated.
If you would like assistance in building your integrated social media network, do not hesitate to contact us. We look forward to connecting the pieces of your online presence.
Rob Shurtleff
The Website Guy
Do you treat each social media network as an individual relationship or do you post to all at once?
Often marketers will connect each social network to each other via Twitter, Hootsuite, or a WordPress.com blog. Even though it is possible to send a post to multiple networks simultaneously, each social network must be nurtured and grown individually.
Updated April 2025 per ChatGPT
Best Days: Tuesday–Thursday
Best Times: 9 AM–1 PM for most engagement
Avoid late evenings and weekends unless targeting specific audiences
Best Days: Tuesday and Wednesday
Best Times: 9 AM–11 AM and 1 PM–2 PM
Reels and stories tend to do better in the evening (6–8 PM)
Best Days: Tuesday–Thursday
Best Times: 8 AM–10 AM (before work), 12 PM (lunch hour)
Avoid weekends
🐦 X (formerly Twitter)
Best Days: Monday–Wednesday
Best Times: 9 AM–11 AM
1 PM–3 PM for B2B accounts
Best Days: Saturday and Sunday
Best Times: 8 PM–11 PM (evening browsing)
Early morning (6–8 AM) also performs well
📹 TikTok
Best Days: Tuesday, Thursday, Friday
Best Times: 6 AM–10 AM and 7 PM–11 PM
Test different times—trending audio and hashtags can shift performance
📽️ YouTube
Best Days: Thursday–Sunday
Best Times: 12 PM–3 PM (people search during lunch)
Upload early so it’s indexed before peak hours
If a single post blast is made, some traffic may be lost depending on the social network and when the post was made. Based on when traffic peaks and when it fades, a common target time to make a post to all 4 social networks simultaneously could arguably be Wednesdays at about 9am. Of course you can also set up an experiment whereby you can post on a different day / at a different time each week to see which post gets the most visibility based on your specific target market. On a side note, the same can be true for any classified ads placed online.
The idea is to use social media not to make a hard sell as this will only push potential customers away. Rather, use these powerful tools to showcase your expertise and sell your relevant unique value in a way that does not come across as otherwise pushy. Simply put, if you were a potential customer, what would you want to see on your personal social media feed and how would you want to be treated.
If you would like assistance in building your integrated social media network, do not hesitate to contact us. We look forward to connecting the pieces of your online presence.
Rob Shurtleff
The Website Guy