Is There Such Thing as DIY SEO?
Answer? Yes, but at what cost?
Search engine optimization (SEO) is a key factor in driving organic traffic to your website. It can be an expensive endeavor, but there are ways to do it for free. In this blog post, we’ll discuss how you can do SEO for free, and the pros and cons of doing so.
What Is SEO?
Before we dive into how to do SEO for free, let’s quickly review what SEO is. Search engine optimization is the process of optimizing your website to rank higher in search engine results pages (SERPs). This involves optimizing both on-page and off-page elements of your website, such as content, links, and keywords. The goal is to make your website more visible in search engine results so that more people can find it.
Pros & Cons of Doing SEO For Free
There are both pros and cons to doing SEO for free. On the plus side, it’s obviously much cheaper than hiring an agency or paying for software tools. Additionally, if you have the time and dedication to learn the basics of SEO yourself, you can save a lot of money by doing it yourself. On the other hand, it may take longer to see results if you don’t have any prior experience with SEO or digital marketing in general. Additionally, there are certain tasks that may be difficult or impossible to do without investing in some sort of tool or service.
Free Tools & Resources
Fortunately, there are plenty of free tools and resources available that can help you with your SEO efforts. Here are some of our favorites:
- Google Search Console: This tool from Google provides insights into how your website is performing in search engine rankings as well as data on clicks and impressions from organic searches.
- MozBar: MozBar is a browser extension that allows you to quickly analyze any web page’s on-page elements such as title tags and meta descriptions.
- Google Keyword Planner: This tool from Google allows you to research keywords related to your business so that you can optimize your content accordingly.
- Screaming Frog: Screaming Frog is a desktop application that crawls websites for technical issues such as broken links and duplicate content which can affect rankings negatively if not addressed properly.
- Yoast: Yoast is a WordPress plugin that helps optimize content for search engines by providing feedback on things like keyword usage and readability scores.
- Ubersuggest: Ubersuggest is a keyword research tool from Neil Patel which provides insights into search volume trends as well as related keywords which could help improve visibility in SERPs.
- AnswerThePublic: AnswerThePublic helps generate ideas for content based on questions people are asking about certain topics online which could help improve visibility in SERPs when used correctly.
- Ahrefs Site Explorer: Ahrefs Site Explorer provides data on backlinks pointing towards any given website which can be used to identify opportunities for link building campaigns or simply monitor competitor backlinks over time.
Conclusion
Doing SEO for free isn’t impossible – there are plenty of tools and resources available online that can help get the job done without breaking the bank! However, keep in mind that it may take longer than if you had invested in paid services or software tools due to lack of experience or access to certain features/data points which could help speed up the process significantly.
This post written in part by AI, and verified by Rob Shurtleff, The Website Guy.
Before we dive into how to do SEO for free, let’s quickly review what SEO is. Search engine optimization is the process of optimizing your website to rank higher in search engine results pages (SERPs). This involves optimizing both on-page and off-page elements of your website, such as content, links, and keywords. The goal is to make your website more visible in search engine results so that more people can find it.
Pros & Cons of Doing SEO For Free
There are both pros and cons to doing SEO for free. On the plus side, it’s obviously much cheaper than hiring an agency or paying for software tools. Additionally, if you have the time and dedication to learn the basics of SEO yourself, you can save a lot of money by doing it yourself. On the other hand, it may take longer to see results if you don’t have any prior experience with SEO or digital marketing in general. Additionally, there are certain tasks that may be difficult or impossible to do without investing in some sort of tool or service.
Free Tools & Resources
Fortunately, there are plenty of free tools and resources available that can help you with your SEO efforts. Here are some of our favorites:
- Google Search Console: This tool from Google provides insights into how your website is performing in search engine rankings as well as data on clicks and impressions from organic searches.
- MozBar: MozBar is a browser extension that allows you to quickly analyze any web page’s on-page elements such as title tags and meta descriptions.
- Google Keyword Planner: This tool from Google allows you to research keywords related to your business so that you can optimize your content accordingly.
- Screaming Frog: Screaming Frog is a desktop application that crawls websites for technical issues such as broken links and duplicate content which can affect rankings negatively if not addressed properly.
- Yoast: Yoast is a WordPress plugin that helps optimize content for search engines by providing feedback on things like keyword usage and readability scores.
- Ubersuggest: Ubersuggest is a keyword research tool from Neil Patel which provides insights into search volume trends as well as related keywords which could help improve visibility in SERPs.
- AnswerThePublic: AnswerThePublic helps generate ideas for content based on questions people are asking about certain topics online which could help improve visibility in SERPs when used correctly.
- Ahrefs Site Explorer: Ahrefs Site Explorer provides data on backlinks pointing towards any given website which can be used to identify opportunities for link building campaigns or simply monitor competitor backlinks over time.
Conclusion
Doing SEO for free isn’t impossible – there are plenty of tools and resources available online that can help get the job done without breaking the bank! However, keep in mind that it may take longer than if you had invested in paid services or software tools due to lack of experience or access to certain features/data points which could help speed up the process significantly.
This post written in part by AI, and verified by Rob Shurtleff, The Website Guy.