Promoting a business on Nextdoor can be super effective...
...especially for local service providers
NextDoor is a great place for local painters, landscapers, pet sitters etc. to market their products and services to their neighbors. But it must still be done without spam.
1. Claim Your Business Page (Nextdoor Business)
- Go to business.nextdoor.com
- Create a free business account.
- Claim or create your Business Page.
- Add a logo, cover photo, service area, hours, website, and description.
2. Get Recommendations
- Ask satisfied customers to leave a recommendation on your page.
- The more recommendations you have, the more trustworthy you look.
- Bonus: When someone recommends you, it often gets shown to their neighbors in their feed.
3. Post Regularly in the Neighborhood Feed
- Share helpful, friendly updates like:
- Seasonal tips (“Spring painting checklist”)
- Community involvement (“We just helped paint the local school!”)
- Promotions (“10% off for neighbors this week”)
- Don’t overdo the hard sell. Be neighborly, helpful, and authentic.
4. Advertise with Nextdoor Local Ads (optional $)
- You can run targeted ads in specific ZIP codes or neighborhoods.
- Good for boosting awareness or promoting time-sensitive offers.
5. Respond to Posts in the Feed (as a neighbor)
- If someone asks “Does anyone know a good painter?”, you or your happy customers can chime in.
- Be helpful and friendly, not salesy.
- This word-of-mouth style is very powerful on Nextdoor.
6. Join the Neighborhood Favorite Program
- Every year, Nextdoor runs “Neighborhood Favorites.”
- Encourage clients to vote for your business.
- Winning gives you a badge and visibility boost.
7. Use Business Posts Wisely
- You get a limited number of free Business Posts per month.
- These go out to local neighbors in your service area.
- Make them count—think helpful, seasonal, community-focused.
Conclusion
Nextdoor is a social networking platform designed specifically for neighborhoods and local communities. It allows people who live near each other to connect, share information, and stay informed about what's happening in their area. It’s like a mix between Facebook and Craigslist, but just for your neighborhood. You typically need to verify your address to join and interact with your local community.
It is primarily a place to network personally with others in your neighborhood, which is different than business networking. It is possible to promote a business on NextDoor, but in a non spam way. If done authentically with a helpful spirit, the opportunity is there.
This post written by AI, and verified by Rob Shurtleff, The Website Guy.