Responsive web design is the process of building a single website that looks good on all devices.
Over the last several years, we have seen many website design trends come and go as noted in a recent article by Template Monster.
Arguably the most important of these “trends” - responsive web design - will likely not be going away anytime soon as website traffic from mobile devices such as cell phones and tablets are ever increasing.
Producing a fluid width design, responsive website design aims at allowing the website to look proper, seamlessly, on any device - whether it be a desktop computer, laptop computer, tablet, or smart-phone. However, do not confuse this type of design with a similar one - adaptive website design. Here, fixed-width predefined "breakpoints" based on the resolutions of popular desktop computers, tablets, mobile phones are used. The results are the same, only realized in different ways.
Prior to these techniques, and sometimes thereafter, website designers only worried about how the website looked on desktop computers. The issue with this is that it neglects traffic from those looking for you on a tablet or smart phone. Sometimes, the web designer made a completely separate and duplicate mobile website aimed at looking good on mobile phones and provide a way for the mobile user to be seamlessly redirected to the separate website. While this option is good enough, responsive / adaptive website design has so widely accepted that even Google will give props to those with a website that is “mobile friendly” by labeling it as such in the search results. Either way, a positive mobile user experience is a must to ensure these opportunities are not wasted or lost.
Here at The Website Guy, we offer both adaptive website design (ours is adaptive) as well as 1 page mobile websites - both aimed at ensuring visitors from mobile devices have a positive experience on your website. If you would like a website that is “mobile friendly”, please give us a call. We are happy to serve.